Art Direction & Design
Gift Cards
Over the two years Lowe’s has been working to redo the Lowe’s gift card line to address all needed cards and occasions. I came up with each of these concepts based on specific occasions give to us by our marketing partners. Based on the look of each concept I procured illustrators to carry out the design while providing creative direction and feedback.
ILLUSTRATORS: Cat Coquillette: Mom you’re amazing, Honey I Do List, Garden Card; Starla Halfmann: Floral Mom; Bailey Sullivan: Flag; Mary Kate McDevitt: Mom - sun, Merry Christmas in lights; Adam Grason: Dad beard; Kate Forrester: Teacher; Ryan Hayslip: Lowe's pool, Lowe's key; Lowe's grass
