During my time at Lowe’s, I helped refresh the brand’s gift card line to better represent a range of occasions. I developed concepts based on direction from our marketing partners and sourced illustrators whose styles fit each design, providing creative direction along the way. In later iterations of the program, I handled the design work myself.
Art Direction & Design
Gift Cards
ILLUSTRATORS: Cat Coquillette: Mom you’re amazing, Honey I Do List, Garden Card; Starla Halfmann: Floral Mom; Bailey Sullivan: Flag; Mary Kate McDevitt: Mom - sun, Merry Christmas in lights; Adam Grason: Dad beard; Kate Forrester: Teacher; Ryan Hayslip: Lowe's pool, Lowe's key; Lowe's grass
